What is stickiness? Stickiness is the amount of time that a reader spends on your blog. The easiest way to see how long readers are staying on your blog is to look at your daily stats. As part of the number of views and visitors there is a calculation that shows the average number of views per visitor. If you are looking to build a solid and lasting readership your blog will need to be sticky.
How do you make your blog sticky? Here is what I have done, and what I have what. Some of this advice will be familiar, but that doesn’t make it any less valuable.
Content: the content of your blog is important both to you and your readers you should strive to provide the best possible content that you can. You can do this through writing what you know, writing what motivates you, and writing about what you love. Spellchecking, punctuation, and grammar are also important especially if you have a specific audience in mind.
You can write about whatever you want, this is your blog after all, but just that little advice will demonstrate to any reader that you know how to write, know about what you are writing, and care about your writing. Taking a little time to do just those basic things will get readers interested in your writing.
Links: links within your blog are very important. In general a reader will click on at least one link in a post. If that link takes them to related material, and they like what they read they will more than likely click on another link until they either run out of time or come to the end of the material. If you write about a few subjects linking back to older posts is easy just make sure that the links are relevant and that the posts you are linking back to are up-to-date and edited for obvious mistakes.
Another way to use links is to group related posts together and put them onto separate pages with a introduction as to why these links are together. Another way to display related links especially if they are material that you want your readers to find easily is to create a sidebar link list. Make sure that the sidebar link list is visible from the home page or with one scroll down.
Appearance: the easier you make it for your readers to find information the more they are likely to stick around on your blog. Crisp clean layouts and designs are best. Yes I understand the desire to put your own individual personality all over your blog. However, if your goal is to attract and keep new readers then you need to make their first stop as easy as possible to navigate. There are plenty of ways to personalize a blog without making it look cluttered or making it look like you have no personality. I suggest trying out several layouts and designs and paying attention to your traffic. Once you find the layout and design that gets your traffic where you are happy stick with that layout or design.
Those are three pieces of advice and experience that I have for new bloggers looking to build a longer and lasting audience. If you have any advice please speak out in the comments section.